Your Google listing is often the first thing your customers see online. Yet many hotels still neglect this free, local lever. Find out how to optimize your local visibility to generate more direct bookings. Contents 1....
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Here you'll find articles on Revenue Management and hotel management.
Booking Direct: A Practical Guide to Attracting More Customers
Hoteliers are now seeking to regain their independence from OTAs like Booking.com. But to achieve this, they need to convince their customers to book directly. If you've already optimized your tools, it's time to move on to...
Reducing your dependence on Booking: why and how?
Booking.com is often the main reservation channel for many hotels. Its marketing power, fluid interface and loyal customer base make it a formidable sales lever. But this efficiency hides a less...
Working with a Tour Operator in the Hotel Industry: Reasons and Best Practices
Working with a hotel tour operator raises real strategic questions. This distribution channel can represent an opportunity... or a risk. In this article, we look at the good reasons (or not) for working with a TO. Contents 1.
Expedia vs Booking, which earns the most?
In the hyper-competitive world of hotels, knowing how to take advantage of OTAs can literally transform your sales. Two platforms dominate: Booking.com and Expedia Group. They may seem similar, but their strategies, audiences and...
Top 7 Channel Managers for hotels in 2025
🛠️ Tools: Top 7 Channel Managers for hotels in 2025 ``The Channel Manager has become an essential tool for hoteliers wishing to effectively manage their online distribution. In particular, it enables them to avoid overbooking and optimize their...
Yield Management vs Revenue Management: understanding the difference
In the hotel industry, the terms Yield Management and Revenue Management are often used in strategic discussions. Many use them as synonyms, but in reality they refer to two distinct approaches, with different objectives and methods...
Why does your hotel need a revenue management expert?
Why your hotel needs a revenue management expert (even if you're already using a channel manager) Introduction In a highly competitive hotel market, tools such as channel managers, PMS or RMS have become the norm. However, many...